The healthy development of tobacco industry how important to see our tax would know. The country's tobacco monopoly system for China's tobacco industry appears to sit back and relax. Yes ah, the number of each kind of tobacco, the state has a unified regulations; how sales, we do not have to worry - there is no competition ah.
But the last two years to reform the tobacco industry can be seen, the production company does not focus on brand awareness, sales channel management company strong enough, are the tobacco industry must be addressed. Some people worry that the full liberalization of the tobacco industry, we can not resist the impact of foreign cigarettes; even the worry, smuggling, counterfeit goods crackdown ineffective, will make the tobacco industry suffered heavy losses. Information, so that tobacco has a new prospect.
Production: raw materials and brand
National annual production of tobacco is grown strictly as planned, which means that the limited resources of raw materials, different brands of tobacco manufacturers to seize resources, more production, more sales. From the procurement point of view, with the procurement management system, Tobacco Factory can accurately understand the main accessory on the market price information to determine the size of the procurement target and advance orders, advance looting of raw materials.
There is no doubt the Chinese cigarette brand reputation, but its production plant has been less than for raw materials and plagued with looting. 80 years before the last century, China Tobacco Factory regular procedures to the state for special approval, once the finest tobacco production in question, then asked to support the national tobacco plants.
Now, there are several cigarette factories have such privileges?
Now the tobacco factory, and more on its own, and will plant gathered around him. Changsha Cigarette Factory will have to more than 20 major cigarette company executives to find the factory materials, negotiating build a “high quality, low cost, fast response, good service” brand cigarettes, white sand material supply chain.
After the establishment of Changsha Cigarette Factory for employees, partners, the enterprise portal. Cooperation partners can from the Internet easy and quick access to information and services they need, get through the entire raw material supply chain, greatly reduce the cost of procurement of Changsha Cigarette Factory, but also to protect the tobacco cigarette factory's quality and quantity. At that time, only accessories inventory finance, Changsha Cigarette Factory more than 100 million yuan from the original down to 50 million yuan. This is the procurement chain of direct economic benefits of information technology
From the production point of view, the implementation of ERP business processes after the effective comb, raise labor productivity, of course, means that the unit cost increase under the GDP; in management, financial management, improve and speed up the lifeblood for many businesses is cash flow rate.
Production in the first three years, Yunnan Province, the average yield cigarette factory less than 5 million cases, less than 50 million yuan in fixed assets. Red cigarette factory in 1998 launched the Tobacco Factory Information Automation System, to consider the establishment of a covering production, management, decision-making, research, development and marketing and other aspects of information systems, production and management of information resources integration and sharing.
Use of information management tools, in various subsystems during the test run, the Red River cigarette factory on the turnover rate of the material obtained from 9.1 times a year in 1996, up to 11 times per year in 2001; industrial productivity from 1996 to 350.7 cases / people , up to 815 cases in 2001 / persons important breakthrough in the production management.
State Tobacco Monopoly Administration of a large number of survey data, management information system implementation, to effectively regulate the internal management processes to improve the overall management and operational efficiency.
China's tobacco market, the number of brands, I am afraid that time unable to clear statistics. Users of these tobacco brand recognition is very high, there is a theory is the most famous “Hongtashan” coverage of its users also only around 2% only, as opposed to the “Marlboro” 60% of the coverage, not an order of magnitude.
With the gradual opening of China's tobacco market, foreign brands enter the Chinese market growing pace, China's large number of small, small brands do not focus on the survival of the tobacco manufacturing enterprises are facing increasing pressure. This year, the State Tobacco Monopoly Bureau official launch of “Top Ten tobacco aircraft carrier groups to create” plan, large and small tobacco factory leaders are most concerned about is none other than shutting down a factory in a small and medium-sized enterprise integration initiatives such as tobacco. Ningbo Cigarette Factory relevant responsible person said that the future will inevitably cigarette factory in Ningbo and Hangzhou Cigarette Factory integrated into a business. But the combined companies who take the lead? 2 Tobacco Factory managers have no agreement.
Around the tobacco industry, similar to the two evenly matched Zhejiang Tobacco Factory this integration a lot. An integration of tobacco factory, obviously do not want their management changed hands because the primary operators up the brand was shelved. Tobacco Factory's leaders also know that such a truth: Who's output, the market share of high, whoever will have the opportunity to lead the combined company.
Brand through a variety of ways in the fight for market, the information has become the integration of various tobacco plant is not others, backs straight talking killer.
Received the right to: County with buying and selling
Sales in the hands of the purchasing power, not a sudden one day, and of course do not want. So much power, for our superiors, to received, not so easy.
In 2004, the State Tobacco Monopoly for reforms to provincial units, sales of tobacco production and separation of tobacco, Provincial Tobacco Monopoly Bureau will no longer be responsible for production work, but after only responsible for the purchase and distribution of tobacco work. So the question before them is clear: internal, enterprise management and monitoring system is not fully established, the leadership of each level, what can grant, how grant, and are not as obvious; overseas, many provincial to county-tobacco purchases , bulk and batch means are not optimal ratio, also may not get a good price, there may even breed corruption. In addition to the main unit of the provincial tobacco system, it is to get the county level across the sales, but the city is not coordinated, which means that the management of the whole enterprise becomes uncontrollable.
Management of these enterprises have to face the topic of the course, and gradually put in a provincial Tobacco Monopoly Bureau and the desktop. Tobacco industry's unified marketing management as a general trend.
Select the way many provinces the power to recover, such as the distribution of power received at the county level, city level, this fact, for the county is a “fatal blow.”
Yes ah, the original purchase and sales at the county level is an independent legal entity, the final say, and now suddenly become an affiliate, just as a logistics role, it resisted the county level is indispensable. For the province, on one hand to comfort them, even more importantly, what measures can the power back to.
Hunan Tobacco approach is on a tobacco sales management system, the most important is to receive financial power up. After much research, Hunan tobacco raised revenue and expenditure targets. Specifically, it is the wave of reform of management system, through a common link with the bank's financial platform, accounting, real income and expenditure to complete separation. To ground municipal tobacco monopoly, for example, an independent legal entity with independent financial accounting skills, which make it “revenue” this line unimpeded. And “sticks” in a line, by the way the tobacco unified municipal expenditures. Revenues and expenditures truly centralized management of core business - Financial transparency of centralized management.
Also do the same thing, Jiangsu tobacco. In the reform process, the first cancellation of the county, Jiangsu tobacco company support of legal personality, after the introduction of a marketing information system to enhance the province's industry regulatory functions.
Can see that, in order to plug loopholes in management, provincial level, the tobacco monopoly administration at the county level have abolished the corporate establishment, in order to recover the power. In the recovery process, scattered throughout the data, information on how to recover, how all levels of financial and bill collecting? Information technology as the preferred course. This is all Tobacco Monopoly Bureau have put past simple financial system offline, demands a clear account launched to control, to control the subordinate terminal because the new system.
The Tobacco Monopoly Bureau, the choice is the key points of information systems. First Financial's centralized management. Everyone knows that money means power, the financial power of collecting, and it means the power to come back. Through information technology, to achieve the centralized financial management, the revenue recovery, different people have different levels of competence, which in itself means that centralized management of IT in tobacco contributions. Second, and previous systems integration. Tobacco is a rich industry, information technology has long been underway, but many places to start early on means that even a county-city building a lot of small applications, not only formed a month of information isolated island, it makes the Province as a integration difficult. The new information system, on the one hand from the functions to be able to replace the old system, the other from the data to be able to accept all the data in the old system.
Of course, collecting money, it just means that captured property rights, on the other hand have to catch things, that is, boxes of cigarettes. Now, many of the Tobacco Monopoly Bureau have started to smoke each box labeled “identity card”, and most of the current bar code-based, in addition to good in the transport process of monitoring, more importantly, can be built on the “identity card” , to identify the smoke's “account” - to prevent smuggling, but also for manufacturers to monitor product quality.
Of course, there is another role of bar code, that is, by scanning, the goods are included in each box to the entire marketing system, so that you know the exact sales figures. There are two trends worth noting, first, the current RFID applications in the tobacco industry. Hangzhou Tobacco branch currently on trial in a small area of the RFID, and formed a preliminary technical program. Second, the future identity of the unit to be affixed getting smaller and smaller, and now is a box for the unit, the future will be, even in a box as a unit, time, management will become more refined the.
Marketing: Phone and Bank
As with other parts of the country in 1994, Dalian, before tobacco, cigarette wholesale distribution channels for confusion, not directly through wholesale outlets for the whole region nearly 20,000 cigarette Lingshou Hu services, individual Yanfan erode the market share. To regain control over the market, Dalian tobacco opened the prelude of urban and rural network construction.
From 1994 to 1997, Dalian will be the industry's advanced operating outside the circulation patterns - chain stores, supermarkets and distribution services, open-shelf network cited Jianzhong, Dalian tobacco monopoly established chain stores and supermarkets, were tobacco Center open-shelf choice. The end of 1997, Dalian, abolition of the wholesale commission, initially established three major cigarette distribution system.
Since 2001, began to build a large modern networking large circulation. E-commerce systems and semi-automatic cigarette sorting line support, the focus on logistics and distribution operation in the city take the lead and steadily push forward the rural market.
Dalian, China, tobacco is no doubt the traditional tobacco business enterprises to change the modern epitome of one of the distribution companies.
No matter what protection policy, it is clear, WTO after the tobacco industry is facing competition from foreign tobacco companies. The competition is the key, the first to be able to reach the end, who can generate sales as soon as possible, who is the winner. Now, the State Tobacco Monopoly Bureau has been actively promoting “telephone order, online picking, electronic billing, modern logistics,” the new circulation patterns. Visit around the cigarette sales, distribution, inspection of three main parts, the first visit to the tobacco companies from marketing and distribution of one visit to the separation of sales distribution, to the use of POS equipment or PDA as a carrier, depending on the situation around the proposed corresponding implementation of the policy.
Tobacco as an example of Xi'an, Xi'an tobacco existing 21,000 customers, 50 phone Fangxiao Yuan. Telephone sales center to visit one day work flow is like this.
8:00: Receive data sources, check with the network to establish and operate sources of data, the allocation of the tight supply and record; 8:30: work regular meeting of the council the day before work, and arranging the work; 8:45: official visit sales, telephone sales process more complex visit: Sign Visiting Marketing System - Phone Interview generate sales plan - call customer phone - ask customer needs - enter customer orders - online debit - sold under a customer's visit - complete marketing plan to visit - to the client manager feedback on the day of sales - day visit to complete the sales journal; 16:30: hand on debit orders not to do bulk billing; 18:00: order carry-over, upload the data.
Telephone marketing system replaces the previous visit from house to house inquiries Fang Xiaoyuan work, saving costs while improving work efficiency. In addition, telephone marketing system also visit the user to establish a unified platform for future cigarette sales network structure laid the foundation for e-commerce platform.
Another business model is on-line picking, is also an important part of e-commerce. Online customer base mainly by picking with a POS system formed the backbone of customers. It is worth mentioning that Shanghai tobacco, which made picking customers for online vendor managed inventory programs, changes in on-line “set” the status of goods, and really on-line “with” cargo initiative.
Shanghai Tobacco implementation of VMI's main approach is: first, the historical sales data by store analysis and evaluation, informed customers daily sales ability; and then in consultation with the client to determine a reasonable inventory levels; the third step, analysis of customer's daily sales plus the ability to develop a reasonable inventory levels reached a maximum daily inventory distribution customers; after the distribution date by the highest order on stock less inventory to be allocated by the number of the current period. If you encounter the overall market volatility, such as holiday sales of the special circumstances of using the highest magnification distribution date inventory solution.
The third business model is the electronic clearing, settlement and accounting using a network payment services. Now, electronic billing has been promoting across the country.???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????¤????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
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